TABLE OF CONTENTS



1. EXECUTIVE SUMMARY
2. THE COMPANY
2. 1 . Company History
2. 2 . Company Locations and Facilities
2. 3 . Company Ownership
3. PRODUCT AND SERVICES
3. 1 . Product and Service Description
3. 2 . Competitive Comparison
3. 3 . Sourcing
3. 4 Technology
3. 5 Service and Support
3. 6 . Future Products
4. MARKET ANALAYSIS
4. 1 Market Segmentation
4. 2 . Market Analysis
4. 3 . Target Market Segment Strategy
4. 4 . Market Needs
4. 5 . Market Trends
4. 6 . Market Growth
4. 7 . Industry Analysis
4. 8 . Industry Participants
4. 9 . Distribution Patterns
4. 10.Competition and Buying Patterns
4. 11. Main Competitors
5. STRATEGY AND IMPLEMENTATION
5. 1 . Strategy Pyramids
5. 2 . Value Proposition
5. 3 . Strategic Objectives
5. 4 . Competitive Edge
5. 5 . Marketing Strategy
5. 6 . Sales Strategy
5. 7 . Milestones
6. ORGANIZATION AND MANAGEMENT
6. 1 . Management Team
6. 2 . Management Team Gaps
6. 3 . Other Management Considerations
6. 4 . Salary Plan
6. 5 . Organizational Charts
7. CRITICAL SUCCESS FACTORS
8. FINANCIAL ANALYSIS
8. 1 . General Assumptions
8. 2 .Projected Income Statements
8. 3 .Margin Analysis
8. 4 .Cash-Flow Analysis
8. 5 . Break-even Analysis